Most benefits of security officers at your business are obvious. These include the fact that a security presence is a crime deterrent, aids in loss prevention, and can provide peace of mind to employees and customers. There may be one, however, that you have overlooked. But this benefit is a key factor in differentiating ‘rent-a-cops’ from true security professionals: customer service.
Security officers are often the first person customers see when entering a business. Sometimes they’re even the first point of contact with a business. Plus, true professional security officers can help customers find products or get to the right location within a business. These interactions are all opportunities for a company to clearly communicate that they care about their customers.
For instance, at shopping centers, security officers are trained to be customer service representatives. They respond to the needs of individual situations while staying alert for signs of unauthorized entry, vandalism, suspicious activity, and theft. In the medical industry, security officers can direct patients and visitors, on top of maintaining a secure facility by monitoring entries and access points to restricted areas. And at construction sites, security officers direct delivery trucks and redirect pedestrian traffic, as well as prevent the loss of valuable materials and tools.
At DPI Security, we provide so much more than a security guard. We provide professional security officers capable of serving as customer service ambassadors who can effectively communicate that your business is customer-oriented. We can provide tailored options—the right mix of security patrols, oversight, technology and public interaction—to ensure you find the solution that fits your business.
If you are interested in communicating to your customers that you care about their business and their safety, let’s chat.
